
The Polyphenol Difference
What the heck are polyphenols?
They’re natural antioxidants in olive oil, the good guys that fight inflammation, protect your heart, keeping you feeling fresh. More polyphenols, better the oil, better you feel.
590
OLIO NOVELLO 2026
150-250
Typical Supermarket
LESS THAN 150
Refined Oils
THIRD PARTY LAB TESTED
Our commitment to transparency means every batch undergoes third-party laboratory analysis. We share these detailed test results with you, so you can verify the quality and authenticity of what you're purchasing.
IT'S OLIO VS OTHERS
We pride ourselves in our quality and authenticity.. we cannot say the same about the other brands.
Promote a Healthy Heart
Single Origin
Always Fresh Olives
Independently Owned
IT'S OLIO
CHEAP OLIVE OIL
SEED OILS
EXPENSIVE OILS
Comes from one grove
USE fresh olives
YES!
Maybe
squeezy
healthy
price
$$
$
$
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